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The approach that we propose for this evaluation effort takes into account that there is a cyclical feedback loop among

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The approach that we propose for this evaluation effort takes into account that there is a cyclical feedback loop among program design and implementation, impact evaluation, and process evaluation. Initial program design is informed by prior baseline and market potential studies. However, ongoing impact evaluation is the key to identifying whether a program is meeting its goals. Impact evaluation confirms program progress and may raise additional process related questions and, again, prompt program design changes. Process evaluation tells the story behind the impact and how the impact was achieved and points the way toward increasing program impacts. Process evaluation provides insight into program design and serves as the context to the impact evaluation. Thus, the three elements work together to create a better, more effective program.

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