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First, trade allies serve an important role, not just in delivering services through the programs, but as a vehicle thro

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First, trade allies serve an important role, not just in delivering services through the programs, but as a vehicle through which the market for such services is transformed. It is important to determine why some trade allies (dealers, distributors, HVAC contractors, architects, engineers, building owners, and builders) choose to participate - or not to participate - in the program, as well as to determine from the participating contractors what motivates the customer, their opinion of the operation of the program, and other process evaluation issues.

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