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As noted above the evaluation will place critical importance on the KPIs.

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As noted above the evaluation will place critical importance on the KPIs. These will primarily be assessed through the interview and survey efforts. For example, interviews with retailers will explore awareness of energy efficient options, perceived customer awareness of energy efficient options, stocking practices, pricing strategies, and sales patterns. If available, responses will be compared to prior research efforts. If longitudinal data are not available, we have used an approach where we ask about pre/post-participation practices to estimate program market effects.

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